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Like mike commercial11/20/2022 ![]() ![]() There have been enough allusions to this ad in pop-culture to warrant a list of its own, but Will Ferrell falling off a cliff in Austin Powers only to shout “Help! I’ve fallen down a cliff, and I can’t get up” is a fan favorite. “I’ve fallen and I can’t get up.” Beginning in 1987, Life Alert ran this campaign for senior citizens who experienced medical emergencies while alone. The strangely effective commercial has been parodied countless times in the real world and in fiction, perhaps most memorably in “Wayne’s World.” At a stop sign, another aristocrat pulls alongside the car, rolls down his window, and asks for a spot of the ole Poupon. “Pardon Me, But Do You Have any Grey Poupon?” Created for Grey Poupon by Lowe & Partners in the 1980s, this ad campaign featured a gentleman eating dinner in the back of his chauffeured car. ![]() Mennen is also known for manufacturing “Teen Spirit” deodorant, immortalized in an upbeat little jingle by Nirvana. “By Mennen!” A remarkably successful slogan considering its blithe simplicity, Mennen’s ‘80s slogan accompanied by that three-note jingle proved to the world how easily we are drawn in by simple sounds, pleasures, and deodorants. It Keeps Going, and Going…” Produced by DDB Chicago Advertising for Energizer since the 1980s, this is the ageless slogan that accompanied the cool bass-drum-beating, shades-wearing pink bunny that has appeared on more TV shows and movies than the Baldwins. For everything else, there’s MasterCard.” Priceless. In 1985, BBDO responded with “Visa, It’s Everywhere You Want to Be.” And not to be outdone in the plastic slogan war, in 1997, MasterCard brought the heat with “There are some things money can’t buy. The commercials were among the first to include celebrity cameos, including Jim Henson, Stephen King, and Jerry Seinfeld. “Don’t Leave Home Without It.” In 1975, Ogilvy & Mather created this slogan for American Express. He’s still alive and working in movies-as a grip. outgrew the role, an urban legend claimed he’d been killed by a lethal dose of Pop Rocks and soda. Little Mikey, who usually “hates everything,” dives in and quickly devours it, to his brothers’ amazement. “Hey Mikey…He Likes It!” Created by the Doyle Dane Bernbach agency in 1972 to promote Life cereal, this commercial featured three brothers at a breakfast table daring one another to try a bowl of the “healthy” cereal. ![]() Throughout the years, the jingle has been rearranged and performed by many famous musicians, including Randy Travis and Aretha Franklin. “The Best Part of Waking up is Folgers in Your Cup” This line has been featured in every Folgers commercial since the 1960s. Rather than an idiomatic blunder, however, Electrolux’s campaign was an edgy pun. Many Americans believed the off-color slogan to be an error in translation. “Nothing Sucks like an Electrolux.” Beginning in the 1960s, the Swedish vacuum maker used this slogan to market its machines to an international audience. “Rice-A-Roni, the San Francisco Treat” Probably the most famous jingle in American advertising history, the first Rice-A-Roni commercial aired in 1959 and turned a sleepy family business, the Golden Grain Macaroni Company, into a food powerhouse that was bought by Quaker Oats in 1986 for $275 million. “Gimme a Break, Gimme a Break” Since 1957, Kit Kat’s slogan has been “Have a break…Have a Kit Kat.” The commercials really took off in the ‘80s when boardrooms and newsrooms were shown breaking into song over a chocolaty wafer bar called Kit Kat. According to, Tony the Tiger’s character has evolved over the years: he stands upright rather than on all fours, has traveled to more than 42 countries, and has a wife and a daughter. ![]() Tony’s catchphrase has become one of the longest running and most recognized slogans in TV advertising history. “They’re G-r-r-r-eat!” Back in the 1950s, Tony the Tiger growled his way into American consciousness with this memorable slogan for Frosted Flakes. ![]()
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